CR Consulting Lab

Salesforce Marketing Cloud solutions and consulting


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Who we are

CR Consulting Lab is a consulting company specialized in Salesforce Marketing Cloud (SFMC).

Every project is handled by an expert consultant, ensuring an effective and scalable implementation, development and optimization.
CR Consulting Lab works with companies and agencies who wants take full advantage of SFMC.

What we do

CR Consulting Lab offers specialized services aimed at the improvement of the experience of the customer on the platform.

Setup and Implementation

  • Initial setup of the platform
  • IP Warming Up
  • CRM integration through native connection

Journey and Automations

  • Creation of custom journeys to send omnichannel communications
  • Advanced automations (SQL, Scripts, SFTP imports)
  • Triggered campaigns (abandoned cart, welcome email, ecc.)
  • Optimization of existing processes
  • Inserting recommended products through Einstein Email Recommendations

Custom Developments

  • Custom Scripts
  • Custom-made Cloud Pages
  • Tailor-made functionalities for any specific need

Training and Support

  • Targeted training for internal teams
  • User manuals and practical sessions
  • On-the-job support

How we work

CR Consulting Lab implements every solution following a straightforward, structured and results-oriented approach.

1) Strategy and Analysis

Gathering data, assessing the scenario and defining objectives.
Definition of the journey and planning the developments to ensure tangible results.

2) Implementation and Testing

Executing the solution and performing functional testing to ensure processes work correctly.

3) Go Live and Monitoring

Deploying the solution, monitoring performances and post-release optimization to achievee the best results.

4) Technical Documentation

Creating comprehensive technical documentation to ensure scalability, continuity and ease of project maintenance.